Thursday, January 5, 2012

Help Union Pacific Railroad mark 150th year with a hip jingle, film

The Union Pacific Railroad celebrates its 150th anniversary this year and is seeking aspiring filmmakers to give a 2012 twist to its 1970s commercial, “We Can Handle It.”
Contestants can access information, rules, sheet music to the ad’s “Great Big Rollin’ Railroad” theme song, and more at www.up150.com. A recent release from Union Pacific Corp. encouraged participants to infuse a new flavor — whether it be blues, reggae, pop, country, rock, hip hop, rap or jazz — into the old but inspirational lyrics. Continued

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